This page outlines the different co-marketing options and gives you the opportunity to share the information that will enable us to make the partnership a success.
Partner Marketing
By collaborating on marketing efforts, we can ensure that we both achieve the aims that we set out to achieve with this partnership.
How do we effectively communicate the new partnership to UP42 users, our combined following, and the industry?
How do we keep our partner’s brand and the value of their data and analytics top of mind for our users?
How do we provide our users with the technical knowledge that enables them to build solutions with partner blocks?
How do we collectively promote the powerful applications that our partner blocks have enabled on the platform?
Announcement
Coordination, development and distribution of joint press release to promote the partnership to an industry audience, utilizing UP42 and partner’s existing press relationships.
Product updates list the latest features on the platform, and new blocks are included as part of the subsequent product update.
Announcement of the new partner data and analytics through a longer-form blog post providing information on the company, team, and capabilities.
A small blurb with image highlighting the new partnership and introducing our following to your companies on LinkedIn, Twitter, and Facebook.
Ongoing Promotion
A blog post featuring a partner company, specifically highlighting one member from the company in an interview style format.
An overview of an existing use case that has some wider interest - potentially around a current global event - utilizing your data or processing capability that is now available on the UP42 platform
Have something to tell the global audience? What better way than to use the UP42 to provide your message to the members directly?
Technical content
Technical walkthrough of partner data and analytics through a longer form blog post, usually leveraging the UP42 Python SDK, and targeting a developer audience.
Deeper technical tutorial video about how to use the partner block in the context of a wider analysis or specific technical use case.
Key contacts
Marketing
Nathan Davis, Product Marketing Manager | Email
Elizabeth Duffy, Product Marketing Specialist | Email
Partnerships
Kevin Boverie, Partnerships Manager | Email
Miriam Gonzalez, Partnerships Manager | Email
Product
Niklas Barkmeyer, Product Manager | Email
Sales
Leo Wang, Sales Manager | Email
Bertrand Saint Guilhem, Sales Manager | Email
